Jack In The Box Introduced Pineapple Express Shakes, And Seth Rogen Had A Pretty Harsh Response About The Food


It’s not uncommon for fast food restaurants to craft promotional tie-ins for high-profile film and TV productions. At some point in our lives, many of us have possessed a cool Disney-related kids’ meal toy, sipped from a limited edition Batman mug or even chowed down on a Darth Vader burger (yes, that last one exists). However, said ventures are usually done in tandem with the studios and creative forces behind the production. It would appear that Jack in the Box didn’t take such an approach when promoting a Pineapple Express shake, based on Seth Rogen’s harsh response. 

Jack in the Box revealed the beverage this past week, which will be available to patrons on 4/20 (the marijuana holiday) for the price of $4.20. The new item and its release date greatly connect to the stoner comedy of the same name. Seth Rogen, who wrote and acted in the film, has been understandably protective of it over the years. So when he caught wind of the fast food chain’s marketing move, he took to Twitter to share some less-than-glowing thoughts on its drink and another one other food offering:

This has nothing to do with the movie Pineapple Express. We had nothing to do with this and weren’t asked if we wanted our film associated with this. And obviously if we did a tie in, it would have to be to promote those bizarre fucking diarrhea inducing taco things they sell.

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